The Mustard Mob

Once each season, minor league baseball teams adopt an entirely new identity for one unforgettable night. Fans can feel the excitement in every detail—from the fresh logos to the reimagined mascots and team names. This year, the Brooklyn Cyclones are stepping into their new persona as the Mustard Mob, paying tribute to the 108-year legacy of the iconic Nathan’s Hot Dog stand on Surf Avenue.
Branding, Art Direction, Design, Illustration

Billboard promotion

Meet the Mascots!

This Mustard crew is ready to cause some trouble! The DogFather leads the pack, set to conquer the town. With his loyal crew—Don Dijon, Sal Squeeze, Tangy Tony, and Spicy Brown Santos—they're prepared to defend the mob and claim their spot at the top.

Illustrated mascots

Made for the Mob

Gear up in style and show the world you're part of the family. From exclusive tees to must-have accessories, each piece is made for those who roll with the mob. Only limited quantities, because once it’s gone, fuggedaboutit.

Specialized uniforms and exclusive merchandise

Power chain merchandise

Pinky ring merchandise

Mobster Night

Suit up in your sharpest mobster look and strut in like the boss you are! Tonight, the Mustard Mob’s gone rogue and left bags of gold around the stadium. Use the clue cards to track them down. Collect enough to claim your prize!

Mustard money scavenger hunt

Fan photo opportunity

Snacks Fit for a Don

Grab yourself a DogFather, a pile of Wise Fries, and finish it off with a pack of candy cigs—capisce?

Specialized food packaging

Candy cigarettes

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