Telfar X NYC Cultural Neighborhoods:
Unlock the City
Telfar is teaming up with NYC’s neighborhoods to celebrate the city’s incredible cultural diversity. Each collaboration highlights the unique traditions and stories that make these communities special. These AR-activated posters transform into gateways, unlocking exclusive color drops inspired by your favorite neighborhoods.
Art Direction, AR Programing, Design
AR experience
See it, Scan it, Own itFind a poster in your neighborhood, scan it, and unlock an exclusive color drop! Celebrate your city’s unique style and wear your local pride. Limited-edition pieces, just for you—because style should be as unique as where you live.
Cultural neighborhood posters
Collect Them All!
Going viral on social media, these limited drops redefine style. Discover, scan, and collect exclusive pieces before they disappear!
Social media press