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Beats X ASMR: 
Where Sound Meets Sensation

Feel every whisper, every tingle. Beats is connecting with ASMR lovers for a groundbreaking campaign that redefines sensory sound. By spotlighting their immersive audio quality, Beats makes every whisper, slurp, and tap a crystal-clear experience, turning everyday sounds into pure magic. 
This is a collaborative project with Julianna Bloodwell

Art Direction, Design, Copy Writing



Social media ads





ASMR PackagingThe headphone box incorporates tactile, fur-lined textural elements to engage the senses and elevate the unboxing experience. By combining soothing materials and design, the packaging creates a sensory journey.



Headphone box packaging


OOH ad
OOH ad



‘Guess That Sound’
Experiential Activation
This engaging in-store activation, enhanced by an interactive app, invites shoppers to explore a fun ASMR guessing game. Using different headphones, participants listen to mystery sounds, try to identify the objects, and track their guesses through the app to earn exciting rewards.




Interactive game to power the activation
Experiential activation at the Apple Store

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